A Warrior without a King

A professional knows people buy things mostly based on emotional reasons.

Even a mundane purchase like buy eggs, the buying choices seems to be infinite.

Do you want eggs from chickens that were fed organic?

How about chickens not caged and free-range?

How about chickens with no added hormones and antibiotic-free?

How about chickens that are humanely-raised?

Infinite choices mean whatever the pro produces, it must resonate with the buyers in some significant ways.

Everyone who is going to buy from you is only going to buy from you for a moment.

How can the professional create that moment?

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