Fresh Links Sundae encapsulates information I have come across during the past week. Often they are from the people whose work I admire or resonate with me. I hope you will find these ideas thought-provoking at the minimum. Even better, I hope these ideas will, over time, help my fellow IT pros make better decisions, be awesome, and kick ass!

For many firms, the importance of getting pricing right cannot be overstated. Walter Baker, Dieter Kiewell, and Georg Winkler believe that the flood of data now available provides companies with an opportunity to make significantly better pricing decisions. They suggest four things companies need to do. Using big data to make better pricing decisions (McKinsey & Company)

When documenting a business process or anything with a significant level of complexity, it’s easy to fall into the trap of documenting the process but not necessarily understand it. Bob Lewis explains how good documentation is a balancing act between providing the necessary details and explaining the insights that truly matter. With documentation, accuracy isn’t what matters (IS Survivor Publishing)

BYOD is a trend that is here to stay with a number of enterprises, so the management and governance of the BYOD is crucial. Karen Ferris discusses how ITIL Service Strategy processes can help to govern the BYOD practice more effectively. BYOD concerns? It’s time to dust off the ITIL service strategy book! (The ITSM Review)

In many organizations, the IT departments struggle to effectively market its capabilities and communicate the value the IT organizations bring to the table. Alex Salicrup recommends a list of steps and actions which the IT department can use to improve its effectiveness in managing consumer perceptions. Managing Your Brand: Communications and Marketing for Today’s IT (VMware Accelerate)

A well-planned and a well-run change management process can help build a better, stronger IT organization. In a two-part series, Vawns Murphy discusses how to get started in implementing a change management process and how to effectively manage the process on an on-going basis. Part 1 – Change Management – Surviving Implementation Part 2 – Running Your Change Management Process (The ITSM Review)

During the recent quarterly chapter meeting of the Information Security Forum, Steve Schlarman surveyed the audience noting the different personalities that have risen to the tops of the security food chain.  He discusses how the CISO role in many organizations has evolved and the personality attributes, he believes, tend to contribute to a CISO’s success these days. Leadership Qualities for Today’s CISOs (RSA Archer GRC)

As more IT organizations move away from the traditional model of IT and toward becoming a service provider, running a smooth, cost-effective, efficient service portal can help IT improve its services and effectiveness. David Crane outlines the critical elements a well-functioning service portal should have. The People and Process Behind the Service Portal (VMware CloudOps)

One of the greatest lessons Peter Drucker taught Marshall Goldsmith was this: “We spend a lot of time helping leaders learn what to do. We do not spend enough time teaching leaders what to stop. Half of the leaders I have met don’t need to learn what to do. They need to learn what to stop.” While many of us get credit for what we do, Marshall outlines a list of ineffective behaviors a leader should consider stop doing. Teaching Leaders What to Stop (Marshall Goldsmith Personal Blog)